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Social Media in simple terms

2011-04-01T08:28:51+00:00

Social Media in South Africa Yikes, it has been an interesting year thus  far in the social media space in South Africa and other developing nations. Many business people are now clamoring to get on board with the newest trends in social media. However many of them are falling into two categories: They believe there is nothing to it, and just go ahead and set up accounts on the popular social media platforms and just go ahead spamming ad with links to every person that can link to...with a hyperlink too! They even feel that it is ok to spam their links as comments to other peoples posts and content. Strategy is non-existent as is any tack [...]

Social Media in simple terms 2011-04-01T08:28:51+00:00

Corporates throwing money at PR agencies without checking if they are delivering REAL results

2011-03-21T17:51:10+00:00

I was in a meeting recently with a huge Holding Group CEO, when the discussion on media and advertising came up. In the discussion in emanated that the company did have a specific media specialist. They also just left it to ad hoc staff to manage as and when opportunities came up. He then called in his 'division manager', who was to discuss the possibilities of us working with the group to promote their work, and drive brand engagement. When the manager arrived, he was firstly peeved that the discussion was taking place without him, and then he went further to state that [...]

Corporates throwing money at PR agencies without checking if they are delivering REAL results 2011-03-21T17:51:10+00:00

Facebook changes fanpage settings

2011-08-09T20:42:18+00:00

  It is now clear that Facebook is employing new strategies in terms of fans/ likes and their activities of these brands with their fans. Many may feel that the new layout and changes will discourage the interactions with fans, as it limits the use of FBML landing pages. I actually don't think so... First you don't have a choice in the matter. The change is happening, and facebook , like the almighty Google, will do as it pleases. Secondly, the changes also allow page owners to log into their 'pages', and interact on facebook as if the fan page were a person. [...]

Facebook changes fanpage settings 2011-08-09T20:42:18+00:00

Amazing coincidence of the movement of the Indian Diaspora

2010-11-23T21:29:31+00:00

Amazingly I am inflight on the way to the African Meetup of Indian leaders in Durban known as Pravasi Bharatiya Divas or PBD 2010, and the plane itself appears to be a part of this meetup. With tons of our fellow South African Indians (and a few well known cell phone shop foreigners) owners in this flight I had a first hand opportunity to see each one up close.... the privileges of sitting up front.... Is it a coincidence or simply people going home for the weekend? Lots of them for the weekend ;-)

Amazing coincidence of the movement of the Indian Diaspora 2010-11-23T21:29:31+00:00

Dr Terrence Kommal is the CEO of SUTRA

2017-12-04T20:21:47+00:00

I am the CEO of SUTRA Magazine and the CEO of the sister SUTRA Media. These two companies, as my passion are my offerings to the global village, with a fantastic range of services and content. SUTRA Magazine is Africa's leading Indian Lifestyle and Fashion publication with a range of exclusive, intriguing and fascination content. From the latest catwalks, to the humbly profiles of leaders globally, and from amazing lifestyles to colourful and sexy Bollywood, SUTRA is the ultimate offering. SUTRA Media is a dedicated social media company that offers full turn key solutions to brand development, optimisation, engagement and obvious [...]

Dr Terrence Kommal is the CEO of SUTRA 2017-12-04T20:21:47+00:00