I just read through a chapter in David Meerman Scott's book, Real-time Media and Pr, and noted and interesting dicussion about how companies cotinue to brand their companies with images and people that dont't even work for the company. Be they models, or stock images that are used, it has no direct link to the actual people that work for the company, or what they offer. Agreed, there are those that do, but most companies choose to market and promote their brand with generic images. Many are of the perception that great images will sel their brand better. In actual fact [...]
A lingering question that exists is in the minds on many staff of government agencies is: "Is there a place or need for a government agency to use social media?" Frankly, if by this stage any organisation that has seen the ascension of President Obama will be certain that this is almost a given YES!...'Yes You can and must' :-) In this day and age it even more imperative for governments and their departments to directly engage with their people in a real-time environment. If these depts ignore the amazing power that the social tools wield, they will be missing out [...]
In September 2010, at the Pravasi Bharatiya Divas 2010 in South Africa, I again had the extreme pleasure of sharing a few hearty moments with the President of South Africa, His Excellency,Dr Jacob Zuma. It was an interesting chat in which he detailed his love for Indian culture and Indian people as they too had been instrumental in the freedom struggle of South Africa. He has shared similar sentiments when I was a part of the business delegations with some 230 other business leaders that joined the president on the official first ever State visit to India in June 2010.