Corporate branding with real people

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I just read through a chapter in David Meerman Scott’s book, Real-time Media and Pr, and noted and interesting dicussion about how companies cotinue to brand their companies with images and people that dont’t even work for the company. Be they models, or stock images that are used, it has no direct link to the actual people that work for the company, or what they offer.

Agreed, there are those that do, but most companies choose to market and promote their brand with generic images. Many are of the perception that great images will sel their brand better. In actual fact the reverse is true. Most people want to do business with people that they trust, and means they want to do business with real people. This allows consumers to feel less vulnerable and more trusting with the real people than having to find out the poeple in the images are just images.

2011-10-31T08:30:02+00:00