After leaving home at 6am to attend the National Achievers Congress at the Sandton Convention Centre, I was amped for a great day of valuable content and presentations. Of course after the crazy high fees for the two day congress, I expected a focus on promoting and upskilling entrepreneurs.
There was some great content by the likes of Les Brown and some of the other presenters, but there was the ironic sales pitches by many of the presenters who wanted to sell training courses on sales and presentations by selling to people who already PAID for this hoping to get this at this congress. The focused selling strategy by the presenters was fantastic, but sadly for their own benefit primarily.
Credit must be given to the organisers for the strong sell through strategy and up-selling focus as there was some value generated for the attendees. However not enough value was generated to for the people who already were there to learn, although the key benefits were only for the presenters and organisers.
I attended for the main focus of networking and did meet a few key people like DJ Sbu and others. Once I continue to nurture these relationships and add value to each, I am certain there will be mutual value creation.
More updates tomorrow…