branding

/Tag: branding

Corporate branding with real people

2011-10-31T08:30:02+00:00

I just read through a chapter in David Meerman Scott's book, Real-time Media and Pr, and noted and interesting dicussion about how companies cotinue to brand their companies with images and people that dont't even work for the company. Be they models, or stock images that are used, it has no direct link to the actual people that work for the company, or what they offer. Agreed, there are those that do, but most companies choose to market and promote their brand with generic images. Many are of the perception that great images will sel their brand better. In actual fact [...]

Corporate branding with real people 2011-10-31T08:30:02+00:00