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Posts Tagged social media

Corporate branding with real people


I just read through a chapter in David Meerman Scott’s book, Real-time Media and Pr, and noted and interesting dicussion about how companies cotinue to brand their companies with images and people that dont’t even work for the company. Be they models, or stock images that are used, it has no direct link to the actual people that work for the company, or what they offer.

Agreed, there are those that do, but most companies choose to market and promote their brand with generic images. Many are of the perception that great images will sel their brand better. In actual fact the reverse is true. Most people want to do business with people that they trust, and means they want to do business with real people. This allows consumers to feel less vulnerable and more trusting with the real people than having to find out the poeple in the images are just images.

Social media changes and keeping up with the growth of services

In recent weeks there has been a huge change in the dynamic of how social networks are used globally. With the rise of Google+, many have hailed it as a facebook replacement or ‘killer’.

I disagree as another type of network does not necessarily mean the end of a previous/ older service. I think that there will be a growth of the google+ network whilst the other networks like facebook and twitter will continue to thrive. How so? Its simple actually…

Although each type of network has seemingly similar and some overlapping features they also have some unique features too. Facebook still reign supreme when it comes to being a personal sharing and interacting network, whilst twitter still holds strong as the short, ‘quick updates’ platform with no frills and just to the point. Google+ seems to fill the seeming niche of knowledge sharing, which has a limited but rapidly growing space in the market.

Some have argued that one is better than the other, whilst others differ. I simply think that knowing which platform to use, for what purpose and for how long is critical.

The most important factor when it comes to these platforms and services, is your precious time. There those that don’t make time, and then there are those that actually are pathologically addicted to social media.

Finding the right balance with real life, and new trendy technologies is key.

Social Media for goverment agencies…does it have value?


A lingering question that exists is in the minds on many staff of goverment agencies is: “Is there a place or need for a government agency to use social media?”

Frankly, if by this stage any organisation that has seen the ascension of President Obama will be certain that this is almost a given YES!…’Yes You can and must’ :-)

In this day and age it even more imperative for governments and their departments to directly engage with their people in a real-time environment.

If these depts ignore the amazing power that the social tools wield, they will be missing out ona critical resource to access their own people.

Many people still argue …”But we don’t have the skills or time” Well its simple actually. Get a social media manager to help you develop a social media strategy, which will serve as you overriding guide. Then employ a social media agency or the same manager to asisst in implementing the strategy as well as train your staff.

In terms of content, spread as much content as you can that can stimulate user response, interaction and engagement.

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Important: The information provided here is not necessarily by Dr Terrence O. Kommal. This site is contributed to by a range of writers. Any opinions stated are attributed to the respective authors thereof. Dr Terrence O. Kommal and SUTRA Media accept no liability for any consequences of using such provided information. The information provided are considered for information purposes only, and should not be construed as medical advice. Copyright 2013, SUTRA Media