social media

/Tag: social media

Corporate branding with real people

2011-10-31T08:30:02+00:00

I just read through a chapter in David Meerman Scott's book, Real-time Media and Pr, and noted and interesting dicussion about how companies cotinue to brand their companies with images and people that dont't even work for the company. Be they models, or stock images that are used, it has no direct link to the actual people that work for the company, or what they offer. Agreed, there are those that do, but most companies choose to market and promote their brand with generic images. Many are of the perception that great images will sel their brand better. In actual fact [...]

Corporate branding with real people 2011-10-31T08:30:02+00:00

Social media changes and keeping up with the growth of services

2011-08-02T13:58:31+00:00

In recent weeks there has been a huge change in the dynamic of how social networks are used globally. With the rise of Google+, many have hailed it as a facebook replacement or 'killer'. I disagree as another type of network does not necessarily mean the end of a previous/ older service. I think that there will be a growth of the google+ network whilst the other networks like facebook and twitter will continue to thrive. How so? Its simple actually... Although each type of network has seemingly similar and some overlapping features they also have some unique features too. Facebook [...]

Social media changes and keeping up with the growth of services 2011-08-02T13:58:31+00:00

Social Media for government agencies…does it have value?

2017-12-02T15:46:46+00:00

A lingering question that exists is in the minds on many staff of government agencies is: "Is there a place or need for a government agency to use social media?" Frankly, if by this stage any organisation that has seen the ascension of President Obama will be certain that this is almost a given YES!...'Yes You can and must' :-) In this day and age it even more imperative for governments and their departments to directly engage with their people in a real-time environment. If these depts ignore the amazing power that the social tools wield, they will be missing out [...]

Social Media for government agencies…does it have value? 2017-12-02T15:46:46+00:00