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World Hindi conference 2012

2012-09-24T15:14:48+00:00

Today, 24th September 2012 marks the closing of the first World Hindi conference 2012 in Johannesburg, South Africa. It commemorated the closing of a greatly support and attended conference with delegates from around the world. It was indeed heartening and interesting to note that conference was held in South Africa, in recognition of the Indian people of South Africa, their rich heritage and the cultural and linguistic ties between India and South Africa. The event as official inaugurated by Minister Praveen Gordhan, the Minister of Finance, South Africa. The event was officiated by the Indian Minister of State External Affairs, Ms [...]

World Hindi conference 2012 2012-09-24T15:14:48+00:00

Corporate branding with real people

2011-10-31T08:30:02+00:00

I just read through a chapter in David Meerman Scott's book, Real-time Media and Pr, and noted and interesting dicussion about how companies cotinue to brand their companies with images and people that dont't even work for the company. Be they models, or stock images that are used, it has no direct link to the actual people that work for the company, or what they offer. Agreed, there are those that do, but most companies choose to market and promote their brand with generic images. Many are of the perception that great images will sel their brand better. In actual fact [...]

Corporate branding with real people 2011-10-31T08:30:02+00:00